— — A funnel-leak diagnostic

The click worked. Something after it didn’t.

If PPC is running and enquiries aren’t landing, the ad probably isn’t the problem. Six other stages can each swallow the conversion — and only one of them is on Google’s side.

01 — The funnel

Click any stage to see the failure mode.

Suspected leak
Search intent.

Wrong keywords, wrong locations, wrong search terms. High volume, low commercial value.

02 — The BrightLabs view

A lead sitting untouched for two days isn’t a Google Ads problem.

Most Google Ads accounts we audit have leaks at three or four stages. Fixing the ad copy while the landing page still doesn’t match search intent is polishing the wrong lever.

Find the leak first. Then increase the budget. Not the other way around.

Related reading

Find the leak before increasing the budget.