If PPC is running and enquiries aren’t landing, the ad probably isn’t the problem. Six other stages can each swallow the conversion — and only one of them is on Google’s side.
Wrong keywords, wrong locations, wrong search terms. High volume, low commercial value.
Most Google Ads accounts we audit have leaks at three or four stages. Fixing the ad copy while the landing page still doesn’t match search intent is polishing the wrong lever.
Find the leak first. Then increase the budget. Not the other way around.