SugaSpice
Fresh bakes. Big flavour. Made to crave.
A modern artisan bakery + hot kitchen opening in St Neots, competing with chain coffee shops and mediocre takeaways. Needed brand support to sharpen an already-strong visual direction, a website that could sell online direct (not just Uber Eats), and — critically — a wholesale operation that could scale without spreadsheets collapsing.
- —Brand support & direction — informing the visual system, food photography direction, tone of voice
- —Website with a menu system, direct online ordering (Flipdish integration) and location experience
- —Custom Wholesale CRM — sale-or-return terms, refrigerated daily deliveries, route planning, partner onboarding
- —‘Own a shop?’ wholesale enquiry funnel wired into the CRM
- —Signature-cravings module + local SEO across 14 menu-category landing pages
- —Socials — flagged as the next opportunity, not yet in-scope
Six obsessions, one brand
From cinnamon buns and sourdough to biryanis and Sunday roasts. Each category has its own landing page and its own SEO footprint — but all wear one confident food identity.
Direct-order, not takeaway middlemen
Flipdish-powered ordering wired into the site, not funnelled through Uber Eats. Better margin, better data, better relationship with the customer.
Wholesale on a proper CRM
We built them a bespoke Wholesale CRM — partner accounts, sale-or-return terms, refrigerated daily delivery routes and enquiry pipeline. Quietly one of the fastest-growing sides of the business.
A bakery that feels like a proper independent food brand — not another Wix template. Six 'obsessions' from breakfast to Indian street food, sold from one confident storefront, with a wholesale channel running quietly in the background on our own CRM.
Live at sugaspice.uk with direct-order flow, wholesale enquiry pipeline, custom Wholesale CRM in production, and a wholesale partner network across St Neots, Cambridgeshire and Huntingdonshire.
Visit sugaspice.ukSugaSpice
Brand Support · Web · Wholesale CRM · 2025