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Brand · Web · Product · Content

Cobra Thai

Pune's premier MMA & fitness community.

Discipline
Brand · Web · Product · Content
Sector
MMA & Fitness Academy — Kharadi, Pune
Year
2024–2025
01 — The brief

A serious MMA + Muay Thai academy in Pune that needed to look and feel like a real international fight team, not another local gym. Six disciplines to sell across three membership tiers, a members-only training app that had to work like a real product, plus in-house cafe brand (MacroBeast), events, seminars and international fighter camps.

02 — What we built
  • —Full brand system for Cobra Thai + sub-brand for MacroBeast Kitchen
  • —Website + booking + membership-tier flow with Razorpay checkout
  • —‘Game Plan’ — a free members-only PWA training app with tier-aware plans, PBs, arcade, streaks and skill tracker
  • —India Fight Calendar aggregator across every discipline
  • —Events + landing pages for grappling series & international seminars
  • —Content system covering fighter transformations, class schedules and facility showcase
https://www.cobra-thai.com LIVE
Cobra Thai — live site
Captured live from cobra-thai.com
03 — The moves that mattered
01

‘Game Plan’ members app

A free tier-aware PWA that turns the gym into a product — training plans, PB tracker, streaks, arcade, and a skill tracker across all six disciplines.

02

MacroBeast in-house kitchen

Sub-brand for the fighters’ kitchen on site — separate brand system, macros-first menu design, integrated into the member flow.

03

Events + seminars engine

Landing pages that let them run international grappling seminars, in-house tournaments and fight-week hype campaigns without needing an agency each time.

04 — What we shipped
Discipline · Brand
Brand system
Discipline · Web
Website
Discipline · Product
Game Plan app
Discipline · Content
Member dashboard
Discipline · Brand
MacroBeast sub-brand
Discipline · Web
Event landing pages
03 — Outcome

An academy that reads like a proper fight brand — with the digital product to match. Members get a real app; the gym gets a system that runs alongside them.

04 — Live & verifiable

Live at cobra-thai.com. Members-only PWA in production, event landing pages, transformation showcase and integrated payments running through the site.

Visit cobra-thai.com
→ — Next project

VeroBill

Product · Web · SaaS · 2024–2025