Or it might be. Answer five questions and we’ll tell you where we’d look first — and whether a rebuild is even the right investment.
Most agencies will happily quote you a rebuild. Most of the time, the rebuild solves only one of the five leaks — and often not the one that matters.
If the leak is process, no design fixes it. If it’s targeting, a prettier home page won’t rescue you. If it’s positioning, a rebuild without the message locked first is just repainting the wrong car.