Most Google Ads accounts don’t fail on the ad — they fail somewhere between the click and the invoice. We run the whole commercial funnel, not just the campaign.
The Google Ads dashboard is one screen in a much bigger system. When paid campaigns underperform, nine times out of ten the problem isn’t inside that screen — it’s in the parts most agencies won’t touch.
The landing page you’re sending clicks to. The tracking you can’t trust. The follow-up that never happens. The attribution model that credits the last click and hides everything else.
We run all of it. Because if we optimise the campaign and leave the leaks alone, we’re just spending your money faster.
Click any stage to see the classic leak. The illustration is directional — the shape of every Google Ads funnel we’ve ever audited. Real client numbers are never used on public pages.
The click lands somewhere. Ideally on a page written for the exact query — not the home page, not a generic services page. This is where most budgets leak fastest.
A £3 click that lands on a page that doesn’t answer the search is a £3 exit. This is the leak we fix first, always.
Google Ads is powerful because someone is actively searching. That’s the whole edge over Meta or programmatic — buying intent, not interruption. Everything we do begins with matching the ad to the state of mind the searcher is in.
You wouldn’t spend £1,000 on a magazine ad that pointed to your reception. The same rule applies to a £1,000 ad campaign that lands on a generic services page. Real Google Ads work is 30% campaign, 70% landing page. We build both.
Landing page approach →Server-side conversion tracking, proper CPL / CAC modelling, and — where it matters — revenue-level attribution. If we can’t tell you which campaign bought which customer, we haven’t finished the work.
Ad spend is yours — paid directly to Google, transparent, on your card. We don’t mark it up. What you see is what you spend.
The management fee scales with account complexity. £499 is a starting engagement for a focused campaign; multi-region, high-spend or e-commerce accounts are quoted separately.
No lock-in beyond a normal notice period. If we’re not moving the CPL, we’re not worth paying.
Full Paid Growth serviceWe’ll work backwards from there. Sometimes the answer is a Google Ads plan. Sometimes it’s a landing page rebuild first. Sometimes it’s “fix your follow-up before you buy another click.”