The unhelpful answer is “it depends”. So we built a tool to show you what it depends on — and the UK price bands your scope tends to land in.
A well-positioned entry-point site or focused landing page. 3–5 pages, sensible foundations, forms wired to your CRM. Fastest to ship, appropriate when the job of the site is well-defined.
The clearer the message going in, the less rework going out. Skipping this looks like saving money and usually isn’t.
Bespoke visual identity, custom illustration, motion — real design costs more than picking a template. It should.
Copy is a bigger cost driver than most clients realise. Whether you write it or we write it changes the invoice materially.
Every “can we add a…” is a decision point. Booking systems, calculators, member areas — each one earns its budget or doesn’t get built.
Stripe, HubSpot, Google, WhatsApp, accounting — the more external systems the site talks to, the more surface area to build and maintain.
Products, checkout, payments, order management, VAT, shipping rules. Not the same job as a marketing site — priced accordingly.
Custom CRMs, portals, calculators — where the site becomes the product. Scoped separately from marketing site work.
Rebuilding without a 301 map is how sites lose 40% of their organic traffic overnight. Migration is boring and worth the money.
Retainers vs projects. Some sites need monthly attention; some can sit for six months and thrive. Set expectations up front.
The £600 website that took “a week” usually costs more than a £3,000 build over 18 months — because it wasn’t positioned, wasn’t tracked, and needs replacing before it’s earned back the saving.
Not every business needs a £3,500+ website. If the site’s job is to confirm to visitors that you’re real and take an enquiry, a well-crafted entry-point site does that beautifully at £1,200–£1,975.
Opinionated section. If you’re working to a tight budget, these are the four things we’d insist on before anything else. Everything else is upside.
The single most under-invested part of a website budget. Fixing this makes everything else work harder.
Server-side conversion tracking, GA4, sensible dashboards. Cheap in the scope of a rebuild — priceless when paid campaigns run.
Home, top service page, contact. If these three are excellent, an average design of the rest doesn’t hurt much.
Nothing worse than a beautiful website that drops enquiries into a spam folder. Fix this before you buy premium hosting.
We’ll tell you what we’d actually build — and how much of the scope tool above is real for you and how much is optional. No pitch deck.